From Consulting Boardrooms to Biohacking Retreats: A Different Kind of Growth Partner
WhealthCo was born at the intersection of two worlds: high-stakes corporate consulting and deeply personal healing. Originally launched as a women’s health community, its name has evolved — now blending "wealth" and "health" to reflect a deeper mission: helping health leaders grow profitable businesses rooted in integrity, innovation, and well-being.
Behind it all is Dasha Maximov — a strategist, biohacker, and surfer with a sharp business mind and a very real story.
Meet Dasha
Before founding WhealthCo, I spent nearly a decade in corporate consulting. At PricewaterhouseCoopers, I worked in operations and supply chain strategy, and later mergers & acquisitions. By 29, I was an acting director helping Fortune 100 companies solve complex growth challenges.
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Then I hit my head. Literally.
While pursuing a master’s in neuroscience in London, a serious concussion (paired with frustrations navigating the Western medical system during my mother’s cancer) forced me to rethink everything. The world of biohacking — and the inefficiencies of traditional care — became personal.
As a patient, I saw the gaps. As a businesswoman, I saw the opportunities.
Doctors are often brilliant at medicine but overwhelmed by business. I realized that if I could help clinics grow smarter, more people would discover the therapies that changed my life.
What I Have Built
Co-founder of the Health Optimisation Summit, Europe’s largest alternative health conference
Hosted sold-out biohacking retreats for women in the Dominican Republic
Built a consulting portfolio across high-end concierge clinics, wellness centers, and health tech startups
Advised doctors and clinic teams on HRT, peptide, and longevity
strategies — including suggesting podcast guests and community education formats for clinics like Pravan Health and Biohack Lab
I’ve also run podcasts, created panels, and grown a community of forward-thinking doctors, founders, and innovators.
What Makes My Approach Different
I ask hard questions, test assumptions, and validate before acting
I tailor everything to the founder or clinic’s bandwidth, risk tolerance, and vision
I bring operational excellence from corporate into a wellness world that desperately needs structure
I connect clients to the right people (not everyone) — doctors, creators, and specialists who can move the needle fast
How I Work with Clients
To me, this is about more than deliverables — it’s about relationships. I believe:​​​
​Transparency and friendship create long-term success.
​​Every collaboration is a dance: knowing our swimlanes, trusting the process, and creating real value.
​​If the trust isn’t strong, the relationship won’t last — no matter how good the strategy is.
What Grounds Me
​I live in the Dominican Republic where surfing is my therapy, teacher, and playground. It keeps me humble, joyful, and deeply connected to nature — a balance I couldn’t find in the high-pressure cities I once called home.
Every day I paddle out, I’m reminded that growth isn’t linear, timing is everything, and joy matters.
